Toyota introduced today the all-new, seventh-generation  Camry,  America’s best-selling car for nine years running and 13 of the  past 14  years. The 2012 Camry debuts a bold, sophisticated new design  with a  more spacious interior, improved driving dynamics and an even  quieter  ride than before.  With class leading safety, fuel economy and   multi-media technology added in, the end result is the best Camry ever   made. Introduced in 1983, the Toyota Camry would later establish the   template for the modern midsize sedan, setting benchmarks for Quality,   Dependability and Reliability, along with a comfortable, quiet   ride. Since that time, Toyota has sold more than 15 million Camry models   worldwide.  
 “The all-new 2012 Camry blends an evolution of the car’s  values – such  as comfort, efficiency, reliability and safety – with a  more appealing  design and engaging driving experience,” said Bob  Carter, Toyota  Division group vice president and general manager.   “Competition in the  midsize sedan segment is the strongest it’s ever  been, and the all-new  Camry is designed to maintain its long-standing  leadership while also  broadening its appeal.”
  
 The Toyota Camry again offers three powertrain choices, all of  which  have been enhanced for 2012 to provide better fuel economy and  more  responsive performance. All Camry models with the revised  2.5-liter  four-cylinder engine now offer 178 horsepower, an increase of  nine hp,  and 170 lb.-ft. of peak torque. EPA-estimated fuel economy  figures are  25 mpg city/35 highway, and the 28 mpg combined is two more  than the  previous generation Camry. The 2.5-liter engine employs Dual  VVT-i (Dual  Variable Valve Timing-intelligent), which controls valve  timing on both  the intake and exhaust camshafts for optimal performance  and efficiency  at all engine speeds. The Acoustic Control Induction  System (ACIS)  helps optimize torque over a broad engine speed range.
   
  Performance and Efficiency
  The DOHC 3.5-liter V6, available in the SE and XLE grades, delivers   268 horsepower at 6,200 rpm and 248 lb.-ft. of peak torque at 4,700   rpm. Enhancements to this engine boost its fuel economy to projected   EPA-estimated ratings of 21 mpg city/30 mpg highway, the best for any   current V6 midsize sedan. 
  
 The V6 uses chain-driven camshafts and Dual Variable Valve  Timing with  intelligence (Dual VVT-i). To improve efficiency, the V6  features a new,  lower oil viscosity and an automatic transmission fluid  warmer that  brings the transmission to operating temperature more  quickly in cold  weather. Higher final drive-gear ratios also contribute  to better fuel  economy in the new Camry models.
  
 The gas-engine LE, XLE and SE models come equipped exclusively  with a  six-speed automatic transmission that offers a sequential  manual shift  mode using the console shifter. Intelligent control adapts  shifting  strategy in response to driver input, with fast kick-down. In  addition,  the Camry SE exclusively offers a “D range” sequential  shifting, which  allows manual shifting with the new steering wheel  paddle shifters even  when the console shifter is in the “D” mode. Also  exclusive to the Camry  SE, the automatic transmission features faster  shift times when in “S”  mode and downshift blipping control emphasizes a  sense of sportiness.
  All-New Camry Hybrid Sets New Standard for Mid-size Hybrid Sedans
  The all-new Camry Hybrid debuts a highly revised version of the   brand’s Hybrid Synergy Drive powertrain, including a new 2.5-liter   four-cylinder engine. The 2012 Camry Hybrid LE, with EPA-estimated 43   mpg city/39 mpg highway/41 mpg combined, yields a more-than-30 percent   boost in fuel economy in the EPA city and combined driving cycles,   compared to the previous generation, thanks largely to the new hybrid   powertrain, but also due to lighter vehicle weight and optimized   aerodynamics.
  
 Through its unique transaxle, the Hybrid Synergy   Drive  system combines  output from the four-cylinder engine with a small  high-torque electric  motor. The system produces a combined 200  horsepower and varies power  between the gas engine and electric motor,  or combines both, as needed.
  
 The new 2.5-liter engine, like the 2.4-liter it replaces, uses  the  Atkinson cycle (delayed intake-valve closing for an expansion  ratio  greater than compression ratio) to achieve maximum efficiency.  The  Variable Valve Timing with intelligence (VVT-i) system on the  intake  camshaft enhances torque, which is greater than with the  previous  engine. An electric water pump, a roller-rocker type  valvetrain and a  variable-output oil pump help to reduce internal  friction, boosting  economy.
  
 A new water-cooled exhaust gas recirculation (EGR) system  helps to  ensure the lowest possible emissions at all vehicle speeds and  helps  increase fuel efficiency. By cooling and controlling exhaust gas   injected into each cylinder, the system eliminates the need to richen   the air-fuel mixture to control cylinder temperatures.
  
 The 2012 Camry Hybrid meets AT-PZEV (Advanced Technology  Partial-credit  Zero Emissions Vehicle) standards. New sound absorbing  materials in the  engine compartment, along with more linear control  over engine speed,  give the 2012 Camry Hybrid a more pleasing sound  under acceleration.
  
 Because there are situations in which the gas engine in the  Camry Hybrid  shuts off, air conditioning and power steering systems are  driven  electrically. New efficiency measures in the Hybrid Synergy    Drive  system include reducing internal losses in the transaxle,  improving  motor-voltage control, and optimizing the regenerative  braking. The  proven nickel-metal-hydride battery, located in the  luggage compartment  behind the rear seats, now features enhanced  air-cooling. Its more  compact size, along with moving the DC/DC  converter to the engine  compartment, results in a trunk that is  2.1-cubic feet larger than in  the previous-generation Camry Hybrid.
  
 Lighter overall vehicle weight also contributes to better  performance  and fuel economy. Its 7.6-second zero-to-60 acceleration  time places the  Camry Hybrid between the four-cylinder and V6 models.  Lower rolling  resistance tires, available for the first time in 17-inch  size, also  help boost fuel economy.
  
 New for the 2012 Camry Hybrid, an EV Drive mode allows the  driver to  operate the car on the electric motor alone for up to 1.6  miles at lower  speeds (below approximately 25 mph). The EV indicator  illuminates when  the vehicle is being propelled solely by the electric  motor.
   As on the previous Camry Hybrid, ECO mode optimizes throttle  response  and air conditioning output to prioritize maximum fuel  economy. A  Hybrid-exclusive instrument cluster with Hybrid System  Indicator and  fuel consumption indicator helps the driver to operate  the car as  economically as possible.  
Instantaneous fuel economy is  shown with LEDs (light emitting diodes)  around the outside of the  average fuel economy gauge. The car’s  Multi-Information display  graphically shows fuel economy in real time  and can also show energy  flow, and cruising range information.
  
 As before, applying the brake converts the motor to a  generator that  captures the kinetic energy from the still-spinning  vehicle wheels,  storing it in the hybrid battery pack. Putting the  shifter into “B” uses  regenerative braking as a form of engine braking  for enhanced control  on steep descents. New hill-start assist control  helps prevent the  vehicle from rolling backward when starting off on an  incline when the  brake pedal is released.
  
 Exclusive exterior and interior design touches and badging  differentiate  the 2012 Camry Hybrid from other Camry models. Inside,  Hybrid-exclusive  trim is found on the instrument panel and door switch  bases, upper  console panels and shift knob. The Camry Hybrid also  features its own  exclusive seat fabric in ivory or light gray. An  exclusive leather and  Ultrasuede is also available. A three-dial  Optitron gauge panel with  chrome-accented outer rings provides a  luxurious appearance.
   
  Grade Strategy
  The all-new Camry and Camry Hybrid will offer six different model   grades to choose from.  Camry will be available in the entry-level L,   value-driven LE, premium XLE and sporty SE grades. The XLE and SE are   available with four-cylinder or V6 engines. The Camry Hybrid is offered   in LE and XLE grades.
   
  Exterior Design
  The 2012 Camry employs an elegantly simple but modern form,   emphasizing a wider, lower stance than previous models. The design   conveys an “architectural statement” through crisp, precise character   lines, while a more strongly curved door cross-section and more defined   rocker panel molding (chrome accented on LE and XLE) give the Camry a   more expressive appearance.
  
 Headlights show a more dynamic shape, with a pronounced  curvature of the  main-beam unit merging into the bumper cover. Fog  lights are standard  on the XLE and SE grades. The rear lamp clusters  wrap tightly into the  body sides, with their top sections extending  into the trunk panel.
  
 The Camry LE and XLE feature additional exterior chrome trim,  and the SE  grade debuts its own lower-body design and exclusive  fine-mesh upper  grille section. The SE also features three-part lower  grille section  housing fog lamps, along with black sport trim headlamp  bezels. The more  prominent rocker panel moldings on the SE cleanly link  to integrated  front and rear underbody spoilers, emphasizing width,  and the trunk lid  carries an integrated spoiler.
  
 Accentuating the new body design are four new colors. Two of  the colors  (Attitude Black Metallic and Clearwater Blue) are all-new to  Toyota in  the U.S. Attitude Black Metallic blends in a bright blue  pigment for an  intriguing take on traditional jet black; Clearwater  Blue incorporates a  silver metallic pigment to lend this hue a glassy,  water-like finish.
   
  Interior Design
  While featuring nearly the same external dimensions as the previous   generation, the 2012 Camry offers a more inviting and spacious   interior.  A new dashboard design, modified seat locations, redesigned   seats and “lean” door, pillar and headliner trim all combine to add both   real space and greater perceptual spaciousness while also enhancing   outward visibility.  Repositioning the driver’s seat and the standard   tilt/telescoping steering wheel (tilt has increased 33 percent for   greater driver comfort) also aid forward visibility and enhance the   driver’s positioning.
  
 The accelerator pedal and front seats were moved forward, and  the  rear-seat hip point was positioned rearward, increasing the couple   distance by 0.6-inch; together with reshaped front seatbacks help   increase rear-knee room by 1.8-inch. The redesigned center console and   front edge of the rear-seat cushion increase rear middle seat legroom by   two inches.
  
 Not as obvious are the many areas where Camry designers  reshaped  interior trim to increase the feeling of spaciousness,  including the A-  and B-pillars, headliner over the rear seat and door  trim.  In most  vehicles, space is left between the structure and the  trim to yield a  “clean” surface. Using a lean-car design approach, the  trim more closely  follows the structure beneath it. The result is added  space that  contributes much more to a feeling of comfort than the  gains in mere  millimeters might suggest.
  
 Three-dimensional construction and contrasting-material  textures give  the new instrument panel a feeling of depth, while the  shapes themselves  contribute to a more spacious cabin and improved  forward sightlines.  The prominently curved center cluster appears to  float over the  instrument panel, reducing its visual mass. Soft  textures used on the  upper instrument panel, upper door trim, door  armrests and center  console armrest contribute to greater comfort in  the Camry.  Stitching  on the instrument panel soft padding and matching  stitching-look trim  elsewhere helps to create a sense of luxury.  Aluminum-color and chrome  trim are used judiciously.
   
  The Camry LE and XLE grades feature either ivory or gray  seating  color; the Camry SE features unique upholstery in  black-on-black or  black-on-gray. Newly designed front-seat frames,  higher seatbacks and  longer seat cushions enhance comfort. The height  adjustment on the  driver’s seat offers nearly a half inch greater range  than before (total  travel is 2.4 inches). The SE’s sporty front seats  provide thicker side  bolsters, and the exclusive three-spoke  leather-wrapped steering wheel  offers paddle-shift control for the  six-speed automatic transmission.
  
 For 2012, the Camry offers four seat-covering materials:  fabric in the  LE and XLE; fabric with SofTex in the SE, standard  leather trim on the  XLE V6 (optional in the XLE four-cylinder), and  Ultrasuede® with leather available for the SE and XLE Hybrid.   Heated seats are  standard on the XLE V6 and are available for SE, XLE  four-cylinder and  Hybrid with variable temperature control.
  
 The new Camry provides the added functionality demanded by  consumers  today, yet keeps its controls straightforward and intuitive  to use.  Control knobs impart a high-precision feel when used. Special  attention  was paid to function and comfort with the center console  design. Soft  kneepads on both sides add comfort for the driver and  passenger; the  front section offers a 12V accessory connector and an  easy-to-access  USB/input jack port for connecting iPods and other media  devices. A  sliding rear console door – rather than the more  traditional flip-up  design – enables easier access from either front  seat. Two steering  wheel designs, with integrated audio and Bluetooth® controls,  are featured: a four-spoke for LE; a leather-wrapped  four-spoke for  XLE; and a sporty three-spoke, leather-wrapped wheel for  the SE.
  
 All grades now feature a standard 60/40 split folding rear  seatback to  expand cargo capacity. The seats can be lowered by a remote  release from  the trunk area. Rear-seat side airbags are standard  across the line,  and an armrest with cup holders adds comfort and  convenience.
  
 Advanced Connectivity 
  Seamlessly integrated into the Camry are state-of-the-art   electronics and enhanced connectivity features. A Bluetooth wireless   connection for compatible hands-free phone calls is standard, now   improved by an available automatic phone book transfer function. Also   standard is a USB port that allows playing of music and video from   portable audio devices, using the vehicle sound system and available   in-dash display screen, including full iPod integration.
   
  The standard audio system on LE, XLE and SE has a 6.1-inch screen   and six speakers. The screen also displays the energy monitor and fuel   consumption data, and functions as the monitor for the available   integrated back-up camera (SE and XLE only) and the Display Audio   System. The screen also offers a new value-driven navigation system and   serves as a portal for Entune, Toyota’s innovative new multimedia   system. An available HD Radio system enables CD sound quality from   digital FM broadcasts, and has features that maximize analog and AM   broadcast sound quality. The system will include HD Radio with iTunes   tagging for future purchase and SiriusXM Satellite Radio™.
  
 The top-of-the-line audio is equipped with a new seven-inch  Premium HDD  Navigation system with Entune™ and JBL. This system offers a  new  split-screen feature that allows for simultaneously displaying   navigation and audio information.
  
 Camry also offers the new JBL GreenEdge™ audio system that  combines an  eight-channel amplifier and door-mounted “acoustic lens”  speakers, to  provide a high-quality sound. The GreenEdge amplifier  achieves a  66-percent reduction in overall mass and a 50-percent  enhancement in  sound efficiency. The GreenEdge speakers produce a  higher output of  sound with the same power or less consumption of  conventional models.
  
 Entune Multimedia System
  Camry will be one of the first Toyotas to offer the Entune multimedia system. For the first time ever in a Toyota automobile, this new system leverages the mobile smartphone to provide a richer in-vehicle experience with fully   integrated access to navigation, entertainment and information  services.
  
 Toyota Entune debuts the first-ever support for engaging  mobile apps,  such as Bing, OpenTable, and movietickets.com, along with  accessing  useful travel-related services, such as live weather,  traffic, fuel  information (location and price), stocks, and  sports. Toyota Entune  brings the largest selection of music options  available to a vehicle,  including iHeartRadio’s 750+ stations, and  Pandora’s personalized music  service.
  
 The audio systems combined with Entune feature a  best-in-class, advanced  conversational voice recognition system that  helps the driver to stay  focused on the road by eliminating the need to  memorize thousands of  voice commands. The system will also allow for  audio read-back and  replay capabilities for text messages, with the  ability to respond by  pre-set “Quick Reply Messages” such as: “I’m  driving and will reply  later.”
   
  A New Benchmark for Midsize Sedan Quietness
  Long lauded as a benchmark for ride smoothness and quietness in the   midsize segment, the all-new Camry resets the standard by taking both   attributes to an even higher level of refinement. To reduce noise   throughout the entire cabin, focus was placed on suppressing noises that   stand out. As powertrains have become more refined and quieter, wind   noise and road noise have tended to become more noticeable to drivers   and passengers. A low noise reading (in decibels) does not always equate   to a subjectively quiet interior. Vehicle occupants’ perception of   quietness also depends on the type and frequency of the sound.
  
 It was determined where such noticeable sounds enter the  cabin, and  additional insulation was placed in those areas. New sound  absorbing  materials silence any noise that manages to penetrate the  interior. In  particular, engineers focused on suppressing noises that  are near the  frequencies of human speech to provide an environment that  is more  comfortable for conversation.
  
 Measures that focus on reducing wind noise include stronger  door and  rocker area seals; optimized placement of sound insulating  materials;  foam applied in the roof, pillars and door openings;  acoustic glass used  for the V6 and Hybrid model’s windshield; and  special bracing of cowl  intake louvers.
  
 The dashboard structure and assembly, one of the most complex  areas in  modern cars, was thoroughly optimized to prevent noise  intrusion. It can  also be a source of noise intrusion. The structure  employs a new cross  member and center brace, along with sandwiched  sheet steel to suppress  resonance and reduce vibration. With the  sandwiched steel, asphalt foam  is used to absorb vibration energy while  increasing sound blocking  effectiveness.
  
 A dash outer silencer uses an air layer between the dash panel  and sound  absorbing felt. An inner silencing layer uses soft and hard  felts to  block a wide range of low-to-high frequencies. Damping-coating  thickness  and application areas have been optimized for reduced  floor-panel  vibration and noise penetration through the floor, and a  new type of  carpet helps eliminates noise. Silencer panels installed in  the  rear-wheel housings, and new sound-absorbing materials added to  the  trunk’s interior side trim further reduce road noise from the tires  and  wheel housings.
   
  Exceptional Handling and Ride
  A more rigid body structure, revised front suspension, redesigned   rear suspension and aerodynamics all help to imbue the new Camry with   greater straight-line stability and crisper steering response, while   also enhancing overall ride comfort. Handling stability, more than just   conveying a sense of driving enjoyment, also greatly influences the   driver’s feeling of security.
  
 The 2012 Camry body structure uses a greater amount of high  tensile  steel (440 Mpa or higher) than before and even stronger high  tensile  strength sheet steel (590 Mpa or higher), resulting in a  stronger but  lighter body than the previous model. A flared design on  the doors and  fenders enables use of slimmer but stronger construction.  High tensile  aluminum bumper supports are lighter yet stronger than  before. Newly  developed plastic for the bumper covers and cowl louvers  reduces weight  as well.
  
 The stiffened cowl section increases suspension-area rigidity,   suppressing twist. The front-suspension towers are directly connected   through the cowl to increase rigidity, and the attachment method and   reinforcement braces have been strengthened. The all-new rear underbody   and rear subframe increase lateral force control and torsional  rigidity.
  
 The McPherson-strut front suspension now uses inversely wound  coil  springs that enhance straight-line stability.  Shock-absorber  damping  and stabilizer-bar thickness have been optimized as well. The  rear  suspension retains the proven dual-link strut configuration of the   previous model but has been redesigned with new geometry (increased   toe-in during cornering and braking) and retuned components to enhance   cornering stability. Coil springs, bushings, stabilizer-bar and   shock-absorber damping have all been revised.
  
 Rear-combination lamps and side-view mirrors on the 2012 Camry   incorporate aero stabilizing fins, inspired by Formula One racing   technology, that create air vortexes on the body sides to stabilize the   body and contribute to handling stability. Underbody aerodynamic   elements regulate airflow under the vehicle, also contributing to ride   smoothness.
  
 The Camry SE model features specific suspension components and  tuning,  including exclusive steering knuckles and lighter, stiffer  lower front  control arms. The front and rear springs are exclusive to  this model,  and the shock absorbers feature internal rebound springs  for greater  cornering roll resistance. The rear suspension No. 1  control arm uses a  pillow-ball bushing to further enhance handling  agility.
   
  All new Camry models will be the first to feature Toyota’s latest   electric power steering (EPS) control system, which will offer more   flexibility to steering-feel tuning. The system regulates power-assist   response based on vehicle speed, and for the first time steering-input   rate.  The vehicle-speed sensing feature will provide light effort   during low speeds, changing to moderate effort during higher speeds.  
The SE grade will feature a power-assist ratio that provides a more sporty feeling than the LE and XLE. 
  Also, electricity is only consumed when assist power is necessary,   helping to improve fuel economy.  Electric power steering is also more   environment-friendly, as it does not require hydraulic fluid.
  
 All Camry grades feature newly developed all-season tires  designed for  an optimal balance of fuel economy, handling, quietness,  ride comfort  and braking performance. The LE grade features standard  16-inch wheels;  the SE comes standard with five-spoke 17-inch alloy  wheels and the V6 SE  offers the first 18-inch alloy wheels on a Camry.  The latter feature is  a unique twist-spoke design with 225/45R18  all-season tires.  Camry SE  models will also include tires that have  more grip. The Camry XLE comes  standard with 17-inch alloy wheels  featuring an elegant 10-spoke design.
  
 Safety and Security
  All 2012 Camry models are equipped with 10 standard airbags:   dual-stage advanced SRS front airbags, front and rear seat-mounted side   airbags, side curtain airbags and a driver’s and front passenger’s knee   airbag. The front-passenger’s knee airbag and rear-seat side airbags  are  new to Camry.
  
 The Camry’s body structure is designed to help absorb  collision-impact  forces and help minimize impact deformation to the  passenger cabin.  High-strength steel is used for B-pillar and  rocker-panel reinforcements  to help manage overall body deformation in  the event of certain side  collisions. The seat frames also are designed  to help absorb side  collision loads. The inner-hood structure and  front-edge construction  are designed to help reduce pedestrian injuries  in a collision.
  
 Like all Toyota models, the Camry will feature Toyota’s Star  Safety  System™ standard, which includes Vehicle Stability Control  (VSC),  Traction Control (TRAC), Anti-lock Braking System (ABS),  Electronic  Brake-force Distribution (EBD) and Brake Assist. It also  features the  standard Smart Stop Technology brake-override system. An  electronic tire  pressure monitoring system is standard equipment.
   
  Another available safety system, Safety Connect, can access a  call  center with a live operator who can dispatch police and emergency   vehicles. The system combines automatic collision notification and a   stolen vehicle locator feature, which can track the location of the   stolen vehicle via GPS and help guide police to recover it.
  
 The new available Blind Spot Monitor uses sub-millimeter wave  radar to  detect vehicles in the driver’s blind spots. When the system  detects a  vehicle in the adjacent lane, it alerts the driver using  indicators on  the side mirrors. If the turn signal is on when the there  is a vehicle  in the blind spot of the driver’s intended lane, the  indicator on the  corresponding mirror will flash. The driver can switch  off the system,  if desired.
  
 In vehicles equipped with one of the display audio systems and  backup  camera, when the vehicle is shifted into Reverse, the audio  display will  show the image of what the camera captures, along with an  overlay of  positioning lines representing the parking space and  distance to  obstacles.
  
 Peace of Mind Warranty Protection
  Toyota’s 36-month/36,000 mile basic new-vehicle warranty applies to   all components other than normal wear and maintenance items.  Additional  60-month warranties cover the powertrain for 60,000 miles  and against  corrosion with no mileage limitation. The hybrid-related  components,  including the HV battery, battery control module, hybrid  control module  and inverter with converter, are covered for eight  years/100,000 miles.
  
 The Camry will also come standard with Toyota Care, a  complimentary plan  covering normal factory-scheduled maintenance and  24-hour roadside  assistance for two years or 25,000 miles, whichever  comes first.
   
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