Thursday, December 27, 2012

Wednesday, December 26, 2012

Toyota : Akio Toyoda is Autocar Automotive Hero 2012

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Toyota’s president and chief executive Akio Toyoda has been named man of the year by Autocar magazine’s Editor in Chief, Steve Cropley.

Mr Toyoda has been credited with bringing a fresh wave of optimism to Toyota by giving heavy backing to the development of the GT86 sports car and guiding the company through high-profile recall campaigns.

Commenting on the award, Mr Cropley said; “Toyota started the year in a difficult position, yet Akio Toyoda has brought redemption to the company after a succession of damaging safety scares,

“He then launched an extremely aspirational and impressive ‘halo’ car, the Toyota GT86,

“Akio Toyoda, Autocar’s man of the year, is definitely the right man for the job.” He concluded.

(Courtesy of House of Japan)

Toyota : Akio Toyoda is Autocar Automotive Hero 2012

Akiotoyodadec23-620x350
Toyota’s president and chief executive Akio Toyoda has been named man of the year by Autocar magazine’s Editor in Chief, Steve Cropley.

Mr Toyoda has been credited with bringing a fresh wave of optimism to Toyota by giving heavy backing to the development of the GT86 sports car and guiding the company through high-profile recall campaigns.

Commenting on the award, Mr Cropley said; “Toyota started the year in a difficult position, yet Akio Toyoda has brought redemption to the company after a succession of damaging safety scares,

“He then launched an extremely aspirational and impressive ‘halo’ car, the Toyota GT86,

“Akio Toyoda, Autocar’s man of the year, is definitely the right man for the job.” He concluded.

(Courtesy of House of Japan)

Thursday, December 20, 2012

Toyota Fun Vii Concept Car!

Tuesday, December 18, 2012

Toyota to Reclaim Title of World's Largest Automaker

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Toyota Motor Corp. is poised to take back the title of world's biggest automaker for 2012, as Volkswagen fights General Motors for second place heading into the final weeks.

While final numbers won’t be in until the new year, Toyota is out in front while gap of less than one percent separates GM and VW’s sales, making the fight for second place too close to call.

The auto industry as a whole is heading for a record year. In total, over 80 million cars and trucks will have been produced in 2012.

(Courtesy of House of Japan)

Monday, December 17, 2012

Energy Saving Driving and Car Maintenance Tips!

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Driving Tips

  • Idling gets you 0 miles per gallon. The best way to warm up a vehicle is to drive it. No more than 30 seconds of idling on winter days is needed. Anything more simply wastes fuel and increases emissions.

  • Aggressive driving (speeding, rapid acceleration, and hard braking) wastes gas. It can lower your highway gas mileage 33% and city mileage 5%.

  • Avoid high speeds. Above 60 mph, gas mileage drops rapidly.

  • Clear out your car; extra weight decreases gas mileage by 1% to 2% for every 100 pounds.

  • Reduce drag by placing items inside the car or trunk rather than on roof racks. A roof rack or carrier provides additional cargo space and may allow you to buy a smaller car. However, a loaded roof rack can decrease your fuel economy by 5% or more.

  • Check into telecommuting, carpooling and public transit to cut mileage and car maintenance costs.

Car Maintenance Tips

  • Use the grade of motor oil recommended by your car's manufacturer. Using a different motor oil can lower your gasoline mileage by 1% to 2%.

  • Keep tires properly inflated and aligned to improve your gasoline mileage by around 3.3%.

  • Get regular engine tune-ups and car maintenance checks to avoid fuel economy problems due to worn spark plugs, dragging brakes, low transmission fluid, or transmission problems.

  • Replace clogged air filters to improve gas mileage by as much as 10% and protect your engine.

  • Combine errands into one trip. Several short trips, each one taken from a cold start, can use twice as much fuel as one trip covering the same distance when the engine is warm.

(Courtesy of U.S. Department of Energy)

Thursday, December 13, 2012

Wednesday, December 12, 2012

Save this holiday season with Toyota's December specials!

Make sure to follow the link and check out the Toyota's December specials!

Here is a peak of some of the savings! http://bit.ly/RmBelJ

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Tuesday, December 11, 2012

2013 Toyota RAV4: fourth generation SUV revealed at LA Auto Show

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The Los Angeles Auto Show is in full swing and will continue being open to the public until December 9th. One of the featured vehicles at the Toyota exhibit is the RAV4 Sport Utility Vehicle. It was introduced to the press and media prior to the opening of the show.

The RAV4 became a significant part of the Toyota family in 1994 as the world's first crossover SUV. Back then, most of us did not really understand what determined a crossover vehicle. After a few years, the term morphed into CUV for Crossover Utility Vehicle. Most recently, the CUV designation has dropped and now the general term is SUV for all of those type vehicles.

Toyota has produced 1.7 million of the RAV4 vehicles for the US market and about 80 percent of them are still on the road. The RAV4 has been built in Canada for roughly the past 4 years. Three generations of the RAV4 have been introduced over the 15 plus years and Toyota continues to add more versatility and functionality.

The Toyota RAV4 has been recognized with numerous awards over the years including Car and Driver's Best Small SUV, Consumer Reports Top Pick, Parents Magazine Best Cars for Families, and Automobile Magazine Automobile of the Year.

Bill Fay, Toyota's VP and General Manager presided over the 'World Debut' of the fourth-generation: the 2013 RAV4. He commented, “new contemporary styling creates the most visually dynamic RAV4 ever… It has an agile, sporty character…and a dynamic silhouette.”

A noticeable design change was the relocation of the rear-mounted spare tire. It is now placed under the cargo area which allows a near rear liftgate instead of a side-opening door at the back. The 2013 model will continue to offer either Front-Wheel Drive or All-Wheel-Drive. There is also a new six-speed automatic transmission that improves gas mileage as well as performance.

Power is provided by a 2.5-liter, four-cylinder engine. Previously, a V-6 engine was available as an option, but that will be discontinued. The 2.5L 4 cylinder will have an EPA estimated 31 mpg highway. The RAV4 will also feature a Sport Mode and an ECO Mode so that the driver may optimize fuel economy or have a more sportier drive.

The RAV4, as all manufacturers, offer a number of technologies. This includes navigation, a standard Display Audio, Entune Multimedia System, a backup camera,Rear Cross Traffic Alert, and much more. The 2013 Toyota RAV4 is expected to be in US dealerships in January. The pricing was not available for announcement during the LA Show.

(Courtesy of Examiner.com)

Thursday, December 6, 2012

How has Kia inspired you?

Here is the winning video for Kia's Video Contest! This video was created by people inspired by Kia!

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Jan back in another hilarious Toyotathon commercial.

Wednesday, December 5, 2012

We've got 2 for 1 oil changes at L&S Toyota!

Bring in two cars for an oil change and get 1 free!


Just head over to our Facebook page and click the "Offers" tab to print out the coupon! We'll see you soon! http://on.fb.me/VFXJdQ

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Tuesday, December 4, 2012

Tuesday, November 27, 2012

Toyota Named Best Resale Value Brand for 2013 by Kelley Blue Book

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TORRANCE, Calif., Nov. 26, 2012 – Toyota has earned Kelley Blue Book’s KBB.com Best Resale Value Brand Award for the 2013 model year.  This is the second year in a row that Toyota has received the Best Resale Value Brand Award from KBB.com, and it has received this top honor in three of the last four years.

In achieving the award for the top brand, Toyota earned six Best Resale Value Awards for specific 2013 model year vehicle categories   In addition, four Toyota models (FJ Cruiser, Land Cruiser, Tacoma and 4Runner) earned spots on KBB.com’s 2013 Best Resale Value: Top 10 Cars list.
 
“We are thrilled that KBB.com has selected Toyota for its Best Resale Value Brand award, and we appreciate Kelley Blue Book’s efforts to help increase consumer awareness as to the importance of resale value when purchasing a car“, said Bill Fay, Group Vice President and General Manager of Toyota division.

(Courtesy of Toyota Newsroom)

Monday, November 26, 2012

Savings are only a click away!

In honor of Cyber Monday make sure to head to our site and check out our internet specials!

Just follow the link: http://bit.ly/TmLmhd

Cyber-monday1

Tuesday, November 20, 2012

Monday, November 19, 2012

Monday Maintenance Tip: Keep an auto log

Keep an auto log

Keep a pad and pencil in the glove compartment and use them to record your gas fill-ups and mileage. If you notice that your gas mileage worsens, mention it to your service man. It may be an early warning sign that something is wrong with your car.

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Courtesy of Reader's Digest

Thursday, November 15, 2012

Crossing the Finish Line — The Road to SEMA

Take a look into the rear-view mirror and the excitement leading up to the Toyota Dream Build Challenge at the SEMA Show in Las Vegas.

Tuesday, November 13, 2012

Toyota intends to take safety to the next level

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Toyota City, Japan, Nov. 12, 2012 — Toyota Motor Corporation (TMC) today began full-scale operations at its ITS Proving Ground, a new test site — within the grounds of the Higashi-Fuji Technical Center in Susono City, Shizuoka Prefecture — established with the aim of reducing traffic accidents through Intelligent Transport System (ITS) technology.   The new 3.5-hectare ITS Proving Ground simulates an urban environment with faithfully replicated roads and traffic signals. The site is equipped with a road-to-vehicle communications system consisting of a vehicle detection system, a pedestrian detection system, a course monitoring system, traffic signals and control devices.
 
The communications system runs on the 700 MHz band, which was allocated for ITS by the Ministry of Internal Affairs and Communications in December 2011. The 700 MHz band is easily diffracted and reception over wide areas is possible, making it effective for communications with vehicles at intersections and other locations with poor visibility.
 
With the start of full-scale operations at the ITS Proving Ground, TMC will accelerate its research and development of environmental systems designed to improve fuel efficiency as well as safe driving support systems that seek to prevent accidents involving pedestrians and other vehicles in urban areas and at intersections.
 
TMC is also conducting research and development on next-generation vehicle-infrastructure cooperative systems that support safe driving and that have been designed to prevent accidents involving pedestrians and other vehicles at intersections with poor visibility through the continuous exchange of road-to-vehicle, vehicle-to-vehicle and pedestrian-to-vehicle information.
 
At the special-purpose ITS Proving Ground, TMC will work toward the early practical adoption of evermore reliable systems by repeatedly conducting testing and evaluations that can be difficult to perform on public roads with changing road environments.
 
TMC considers the elimination of traffic fatalities and injuries the ultimate goal of a society that values mobility, and is therefore conducting research and development on individual onboard safety devices and systems based on its Integrated Safety Management Concept, an approach that gives direction to safety technology and vehicle development. TMC is pressing forward with the development of safer
vehicles and technologies and is intensifying its wide-ranging traffic-safety initiatives by participating in the development of safer traffic environments and promoting traffic safety education.

Courtesy of Toyota New Room

Monday, November 12, 2012

Savings, savings, and more savings! Check out our November specials!

Make sure to check out our November specials! We've got you covered from savings on parts and services to our Winterization special! Stop by today!

Follow the link and save! http://on.fb.me/W4aZUq

Top-money-saving-tips-car

Way to go Jeff! You're one of the best!

Keep up the great work Jeff! You don't want to lose your title!

"Jeff Hamrick is one of the best salesmen you could have in Beckley, WV" - Barbara W.

Follow the link for the full review! http://bit.ly/UyuHvP

Cars

Thursday, November 8, 2012

L&S Toyota participates in Toyota 's100 Cars for Good initiative!

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By Sarah Plummer Register-Herald Reporter

BECKLEY — The McDowell County Commission On Aging was presented with a new Toyota Sienna at L&S Toyota in Beckley Wednesday as a part of Toyota’s 100 Cars for Good, a nationwide initiative to give vehicles to non-profit organizations needing a boost to continue to help their communities.

Jennifer Hill, district manager with Toyota Motor Sales, explained around 5,000 nonprofit organizations submitted applications to Toyota and 500 were chosen to be voted on by the public. A new car was chosen every day for 100 days for one of the nonprofit groups.

Hill said this is Toyota’s first large-scale philanthropic venture and is an extremely successful one, drawing in community participation and serving the needs of organizations that provide service to others.

The McDowell County Commission on Aging received the van and a service agreement from the dealership.

Michelle Montz, transportation coordinator for the commission, explained that the McDowell Commission on Aging provides seniors and disabled residents the services and assistance they need remain in their home and independent.

“This is a big honor and is overwhelming for us,” she said. “Our friends responded to our needed and voted for us to get us here.”

She said the vehicle will be used to transport seniors to medical appointments, shopping and other errands as well as to deliver meals to seniors who are homebound.

“Many of our seniors can’t get out without us and have little to no family support and rely on us,” she explained.

 

Courtesy of Register-Herald

Wednesday, November 7, 2012

Save on genuine Toyota parts

Save on genuine Toyota parts with out current eCoupon!

Head over to our Facebook and click our "Offers" tab to find the coupon, or just follow the link!   http://on.fb.me/VFXJdQ

Toyota_parts

Tuesday, November 6, 2012

Kyle Busch and ‘Rowdy Edition’ Camry Win the Toyota Racing Dream Build Challenge

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All the votes are counted and the fans have spoken: Kyle Busch and his track-inspired black-on-black "Rowdy Edition" Camry have won the Toyota Racing Dream Build Challenge. Busch's efforts earned a check from Toyota for $50,000 that goes to his chosen charity for the competition, the Kyle Busch Foundation. Toyota made the announcement today at the SEMA Show with the help of TV racing commentator and Top Gear USA host, Rutledge Wood, master of ceremonies for the event.

"My wife's going to have a lot of Christmas gifts to get again this year," said Busch. "The kids at the Kyle Busch Foundation are going to love that. We appreciate Toyota's support, everybody that's been a part of this program, all my friends here, all my competitors that we had to go up against and my friends at Detroit Speed for building such as awesome piece. I'm really looking forward to seeing Ed put this out on the road."

"Every one of the Dream Build Challenge teams delivered in a big way," said Toyota Marketing Communications and Motorsports Vice President Ed Laukes. "You couldn't ask for a more diverse, creative and exciting group of vehicles. The drivers and teams should be proud."

The competition began two months ago, when Toyota announced the friendly contest among four of its top racing drivers—each competing for his or her favorite charity. Along with Busch, fellow Toyota NASCAR driver Clint Bowyer and NHRA pilots Alexis DeJoria and Antron Brown each assembled teams to create their own dream build vehicles. The result was four spectacular and completely unique builds that have caught the attention of fans and auto enthusiasts everywhere.

The build process was documented extensively on the Dream Build Facebook page where anyone could follow team progress via photos and video and vote for their favorites, with opportunities to win great prizes along the way. The Grand Prize is a Dream Race Trip to the winner's choice of either a NASCAR or NHRA race event. The winner will be announced at a later date.

Courtesy of Toyota News Room.

Tuesday, October 30, 2012

Toyota Produces 25 Millionth North American-Built Vehicle

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GEORGETOWN, Ky., (Oct. 30, 2012) – Toyota celebrated the 25 millionth vehicle manufactured in North America today at a ceremony at its Georgetown, Ky., plant coinciding with the start of production for the all-new 2013 Avalon. The milestone vehicle – a Classic Silver Hybrid Avalon – represents 26 years of manufacturing, a direct investment of nearly $24 billion in North American operations and 365,000 jobs created in the United States.


“Toyota’s 25 millionth vehicle signifies the tireless work of thousands of Toyota team members, hundreds of North American supplier partners, and great dealers giving their best every day,” said Steve St. Angelo, executive vice president of Toyota Motor Engineering & Manufacturing North America, Inc. “We continue to evolve as a company thanks to their commitment to build the best vehicles in the market.”

Wil James, president of Toyota Motor Manufacturing, Kentucky, Inc., the company’s largest manufacturing operation in North America, emceed the event. “This is a pivotal time in Toyota’s history,” James said to an enthusiastic crowd of manufacturing team members. “What better way to cap off 26 years of manufacturing excellence than with the all-new Kentucky- built Avalon, a shining example of what our customers have to look forward to in the future.”

Kentucky Governor Steve Beshear and University of Kentucky Men's Basketball Coach
John Calipari also addressed the audience. Toyota’s Georgetown plant employs approximately 6,600 and builds the Camry, Camry Hybrid, Avalon, Venza, and manufactures 4-cylinder and V6 engines. Toyota’s North American production includes 12 models representing 70 percent of U.S. sales.

"We thank the millions of customers, some of the finest team members in the world, hundreds of excellent North American suppliers and our outstanding dealers who have supported us in reaching this milestone,” said Bill Fay, Group Vice President and General Manager, Toyota Division, Toyota Motor Sales, U.S.A., Inc.

 

(Courtesy of Toyota News Room)

Monday, October 29, 2012

Monday Maintenance Tip: Go easy when you are stuck

Go easy when you’re stuck

When stuck in mud or snow, don’t make the problem worse by damaging an expensive component. Gently rocking in an attempt to free the car is fine. But if it looks as though you’re really stuck, don’t keep at it. Throwing your car from forward to reverse repeatedly, as well as spinning tires at high speeds, can generate lots of heat and spell trouble for transmissions, clutches, and differentials. It may be cheaper in the long run to call the tow truck rather than risk big repair bills down the road. It’s a good idea to carry a traction aid in the trunk, such as sand, gravel, or cat litter.

--Don't end up like these guys.--

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Wednesday, October 24, 2012

Tuesday, October 23, 2012

Toyota, teens, and teachers team up to promote safe driving!

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Silver Spring, Md. (October 17, 2012) –  Toyota and Discovery Education today announced that the Toyota Teen Driver Video Challenge and Toyota Teen Driver Educators’ Challenge are now open for entries. These challenges invite teens and their teachers to share their most creative ideas to help promote teen safe driving habits.  Entries for both programs are due by Feb. 14, 2013.

Motor vehicle crashes remain the number one cause of death for teens.  In fact, current research shows that 35% of all teen deaths are a result of car crashes -- more than cancer, suicide, heart disease and homicide combined. To address this challenge, Toyota and Discovery Education teamed up in 2010 to create Toyota Teen Driver, a comprehensive program and online destination providing safe-driving tools and resources to educators, students and parents.

Safe Driving Programs for Both Teens and Teachers

The Toyota Teen Driver Video Challenge encourages students to create and develop an original video describing what they can do in their communities to help make their peers and themselves safer drivers. The top ten videos will be chosen by a panel of experts for their originality and compelling content, followed by a public voting period on ToyotaTeenDriver.com to select the winner. The first, second and third place winners will receive $15,000, $10,000 and $7,500 cash prizes, respectively. In addition, Discovery Channel film crews will visit the top three students’ hometowns to hear their stories and capture their visions for safer driving for pieces that will air on ToyotaTeenDriver.com and additional Discovery online properties. The seven runners-up will each receive $1,000.  The Video Challenge is open to students in grades 9-12.

Recognizing that educators also play a key role in ensuring teens stay safe on the road, Toyota and Discovery Education have also opened applications for the 2013 Toyota Teen Driver Educators’ Challenge.  For this Challenge, educators are asked to create innovative action plans for keeping students safe on the roads. The grand prize winner will receive a 4 day trip for two to Washington, D.C., to attend a safe-driving conference and a $10,000 cash prize. In addition, that teacher’s school will be awarded a Virtual Driver Interactive simulator and a safe-driving assembly, led by Toyota Teen Driver experts.  The second place winner will receive a $5,000 cash prize and a driving simulator and safe-driving assembly for their school.

“At Toyota, we are deeply committed to the notion that everyone deserves to be safe,” said Patricia Salas Pineda, Toyota’s group vice president of National Philanthropy and the Toyota USA Foundation.  “We are glad to be working with Discovery Education to bring critical safety information to schools and students across the country.  This is an important commitment for Toyota and a vital part of our efforts to help ensure that drivers and passengers are safe at every phase of life.”

In addition to Toyota Teen Driver, Toyota’s work to help keep teens safe on the road includes: Toyota Driving Expectations, a free program for teens and their parents which provides hands-on, real world defensive driving experiences; groundbreaking safety research partnerships with major North American research universities through the company’s $50 million Collaborative Safety Research Center; and national teen safe driving partnerships with DoSomething.org and the National Safety Council.  Toyota also has a national program in place to help ensure safety for child passengers (Buckle Up for Life) as well as a major partnership with AARP to address driver safety for seniors.

“Discovery Education is thrilled to continue our partnership with Toyota to provide teachers, students and their families with creative and engaging resources to keep teens safe behind the wheel,” said Mary Rollins, Discovery Education vice president. “The Educators’ Challenge and Video Challenge, as well as the resources available on ToyotaTeenDriver.com, provide a unique opportunity for teachers and students to connect on and explore issues that transcend into their everyday lives.”

Courtesy of Toyota Newsroom

Thursday, October 18, 2012

The Tundra Endeavour -- Mission Accomplished

A stock half-ton Toyota Tundra tows 145-ton Space Shuttle Endeavour across LA's 405 freeway. Watch it happen.

Wednesday, October 17, 2012

We've got incentive and rebates for you!

Want to get more from your Toyota purchase? Check out our incentive and rebates!

Here is a peak of one of our great deals. Just follow the link for more! http://bit.ly/RmBelJ

2012-10-17_1621

Tuesday, October 16, 2012

The Tundra Endeavour: Pulled to an end

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A Toyota Tundra half-ton pickup truck without any special modifications successfully towed the space shuttle Endeavour and custom-built dolly -- a combined weight of nearly 300,000 pounds -- across a bridge spanning the nation’s busiest freeway on Friday night, Oct. 12. The tow was a result of a 20-year partnership between Toyota and the California Science Center to raise awareness of the space program and continue public education through exhibits and events.

The shuttle’s 12-mile route over city streets to its new home at the California Science Center includes one passage over the 405 Freeway. The Tundra assisted in the transport of the Endeavour as it journeyed over the Manchester Boulevard Bridge—an area that required a lighter tow mechanism than other portions of the route for weight distribution purposes. Toyota did extensive testing and worked with the Sarens Group, a heavy lifting and engineering transport company, to develop a dolly to move the Endeavour over the bridge.

“We’ve partnered with the California Science Center since the early '90s as part of our ongoing commitment to inspiring youth in the fields of engineering, innovation and future technology, and we are honored to lend our support for this historic event,” said Michael Rouse, vice president of community affairs and philanthropy for Toyota.

The model selected was a stock 2012 Tundra CrewMax 4x4 with Toyota’s 5.7-liter iForce V8, producing 381 horsepower. All Tundra trucks are produced exclusively at Toyota Motor Manufacturing, Texas in San Antonio. The truck used to tow the Endeavour was purchased from a Southern California Toyota dealer, with no modifications or special equipment added for the tow.

The Tundra was piloted by longtime Toyota professional driver Matt McBride. Riding along was Garrett Reisman, one of the astronauts aboard the orbiter when it traveled to the International Space Station in 2008. From start to finish, it took about five minutes to cross the bridge.

“I’m honored to be part of the space shuttle Endeavour’s final mission to the California Science Center,” said Garrett Reisman, an engineer and former NASA astronaut. “I appreciate Toyota’s support in helping bring this space icon home to the Southern California community.”

The Science Center has a popular working exhibit utilizing a Tundra that demonstrates the physics of leverage. The Tundra used to tow the shuttle will replace the existing truck when the Endeavour exhibit opens on Oct. 30, 2012.


Courtesy of Toyota Pressroom

Monday, October 15, 2012

Monday Maintenance Tip: Be patient during the break-in period

You’ve bought your dream car and now you want to make it last at long as possible in top condition. Here are some things to remember as you pull it out of the dealer’s lot:

  • During the break-in period, typically the first 1,000 miles (1,600 km), keep your speed under 55 mph (88 kpm) or to the speed recommended by your car’s manufacturer.
  • Avoid heavy loads on the drive train, such as towing trailers, and loading the roof rack or trunk with heavy construction materials.
  • Do not allow your new car to idle for long periods — this is good advice for the life of your car, but especially during breakin. The oil pressure generated by doing so may not be sending oil to every part of your engine.
  • Use only light to medium acceleration, keeping the engine rpms below 3,000 for the first few hours of driving.

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(Courtesy of Reader's Digest)

Tuesday, October 9, 2012

Teams Hustle to Complete their Builds for the Toyota Racing Dream Build Challenge

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TORRANCE, Calif., (Oct. 8, 2012) — Customizing a vehicle can often be broken down into a series of tasks that can then be scheduled and executed—at least until the clock runs out. Then all bets are off. And so it goes for the Toyota Racing Dream Build Challenge teams with time to complete their ambitious builds coming to a close in about two weeks, just before voting begins on October 20. And just like a race car, these one-off rides must be ready to go when the green flag drops.

Kyle Busch's "Rowdy Edition" Camry is "getting close." Busch's team at Detroit Speed has extensively reworked the Camry's body with strong fender flares, a NASCAR-style splitter and front and rear belly pans to direct airflow under the car. All of these parts have been custom designed and fabricated by hand—a painstaking and time-consuming process. More recently, the team has been scrambling to finish custom interior touches with completely redone seats and a custom electronic entertainment package.

Getting a complex collection of custom-built electronics to work seamlessly in his "Tekked-Out Prius" seems to be keeping Clint Bowyer's RKM Performance Center team awake into the wee hours. It's loaded with hi-tech gadgets like side-view cameras that replace the mirrors, 45 feet. of fiber optic interior lighting and a 16-speaker stereo with six crossovers and dual amplifiers. Then there's the suspension which has dropped the Prius "lower than a Sprint Cup car." And, there’s certainly no lack of team spirit as their build will sport no less than 364 copies of the Toyota logo.
Alexis DeJoria's Pre-Runner Tundra concept has her Racer Engineering team working on virtually every aspect of the truck. Long-travel suspension (20 inches in the rear), an elaborate custom roll cage wrapped in leather, and a TRD-supercharged engine are all part of her design to make a serious off-road tool. The team is also squeezing in a JBL audio system and a specially-built fuel cell. It’s all more than enough to keep them busy right up to the due date.

Some builds are more ambitious than others, and Antron Brown's “DragQuoia” is a big concept that's challenging its capable builders. The "family dragster" idea means that whatever they do has to leave room for the family to ride safely and comfortably. And they're doing quite a lot. For starters, the Motorsports Technical Center team is lopping more than 2,000 lbs. off the factory curb weight. A TRD blower and nitrous coax the 5.7-liter V8 to pump out more than 650 hp for those "quick" runs to the supermarket. Massive 21.5-inch wide rear tires put the power to the ground, which in turn need big fender mods—inside and out—to keep the hot rubber bits contained in the wheel wells. Fortunately, Junior will have a comfortable perch in the back to view the scenery rushing by, secured with his own five-point racing harness. And between runs, he can watch his favorite DVD on the seat-back media player.

Every one of the Dream Build vehicle teams has the chops and experience to deliver for their driver. The simple question on delivery day may come down to this: Which team will be the least sleep deprived.

All four of the Toyota Racing Dream Build Challenge vehicles will be unveiled at the Toyota display during the company's press conference on October 30 at the 2012 SEMA Show. Fans can vote for their favorite team beginning on October 20 and may vote once per day through October 29.

Monday, October 8, 2012

Monday Maintenance Tip: Drive with care everyday

Being car considerate shouldn’t stop after the break-in. Drive with care every day and your car will reward you with longer intervals without repair.

  • Do not race your car’s engine during start-up.This is a quick way to add years of wear to your engine, especially if it’s cold outside.
  • Accelerate slowly when you begin your drive.The most wear to the engine and drive train occurs in the first ten to twenty minutes of operation.
  • Warming the engine by letting it idle in the driveway is not a smart idea.The engine doesn’t operate at its peak temperature, resulting in incomplete fuel combustion, soot deposits on cylinder walls, oil contamination, and ultimately damaged components.
  • Put less strain on your engine and automatic transmission by shifting to neutral at red lights. Otherwise, the engine is still working to push the car even while it’s stopped.
  • Avoid driving at high speeds and accelerating quickly, especially when it’s very hot or very cold outside. Such driving behavior will result in more frequent repairs.
  • Extend the life of your tires with careful driving. Observe posted speed limits. Avoid fast starts, stops, and turns. Avoid potholes and objects on the road. Don’t run over curbs or hit the tire against the curb when parking. And, of course, don’t burn rubber.
  • When turning your steering wheel, don’t hold it in an extreme right or left position for more than a few seconds. Doing so can damage the power-steering pump.
  • Consolidate your short driving trips. Most of the wear and tear — as well as the pollution your car generates — takes place in the first few minutes of driving. Doing several errands at once, during low traffic hours if possible, will keep your engine happier longer.

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(Courtesy of Reader's Digest)

Thursday, October 4, 2012

The Tundra Endeavour -- An Astronaut's Story

Experience the best ride off Earth as a former Endeavour astronaut shows you what it's like to be on the shuttle during take-off.

Tuesday, October 2, 2012

A Unique New Car That Stands Out From the Crowd

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Several years ago, car shoppers primarily concentrated their purchases on typical sedans, minivans and SUVs, as well as the occasional sports car. But in the last few years, a growing number of buyers are choosing niche cars not easily defined in any one traditional automotive segment. We've listed some of the top unique new cars that fill a special niche on the market for buyers looking to stand out from the crowd.

Toyota FJ Cruiser

Toyota's brawny FJ Cruiser isn't a traditional SUV in any sense, but that hasn't stopped buyers from showing a healthy devotion to the tough truck. Its reasonable starting price of around $27,000 including destination certainly helps sales, especially considering the FJ Cruiser boasts a powerful 260-hp 4.0-liter V6 and a long list of equipment. But we think most buyers like the FJ Cruiser for its bold, jungle-tackling styling and immense off-road prowess--two features uncommon on many of today's SUVs. And despite the FJ's popularity, the SUV will still stand out in a parking lot, especially in its eye-catching Army Green or Magma exterior finishes.

Courtesy of AutoTrader (Online)

Monday, October 1, 2012

Monday Maintenance Tip: Buy gas at reputable service stations

Ask whether the gas you buy is filtered at the pump and if the station has a policy about changing the pump filters regularly. If you get a song and dance, find another gas station. Some stations don’t have pump filters, making you more vulnerable to dirty gasoline. Other stations may not mix alcohol and fuel properly — or worse, water down their product. Find a station you trust and stick to it.

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(Courtesy of Reader's Digest)

Thursday, September 27, 2012

Toyota Presents: The Tundra Endeavour - The Mission

You've seen the challenge. Now get to know the mission in the second episode of The Tundra Endeavor!

Wednesday, September 26, 2012

Check out our new inventory!

Are you looking for something new? Make sure to check out our new inventory to find the car of your dreams!

Just follow the link! http://bit.ly/QbZc3Q

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Tuesday, September 25, 2012

The Tundra Endeavour Tweet Drive!

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Help raise up to $500,000 for Endeavour's new home by sending out this tweet. For every tweet sent, Toyota will donate $50 to the California Science Center.

Just follow the link the link to be a part of history! http://bit.ly/ShqSUx

Monday, September 24, 2012

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Being car considerate shouldn’t stop after the break-in. Drive with care every day and your car will reward you with longer intervals without repair.

  • Do not race your car’s engine during start-up.This is a quick way to add years of wear to your engine, especially if it’s cold outside.
  • Accelerate slowly when you begin your drive.The most wear to the engine and drive train occurs in the first ten to twenty minutes of operation.
  • Warming the engine by letting it idle in the driveway is not a smart idea.The engine doesn’t operate at its peak temperature, resulting in incomplete fuel combustion, soot deposits on cylinder walls, oil contamination, and ultimately damaged components.
  • Put less strain on your engine and automatic transmission by shifting to neutral at red lights. Otherwise, the engine is still working to push the car even while it’s stopped.
  • Avoid driving at high speeds and accelerating quickly, especially when it’s very hot or very cold outside. Such driving behavior will result in more frequent repairs.
  • Extend the life of your tires with careful driving. Observe posted speed limits. Avoid fast starts, stops, and turns. Avoid potholes and objects on the road. Don’t run over curbs or hit the tire against the curb when parking. And, of course, don’t burn rubber.
  • When turning your steering wheel, don’t hold it in an extreme right or left position for more than a few seconds. Doing so can damage the power-steering pump.
  • Consolidate your short driving trips. Most of the wear and tear — as well as the pollution your car generates — takes place in the first few minutes of driving. Doing several errands at once, during low traffic hours if possible, will keep your engine happier longer

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(Courtesy of Reader's Digest)

Thursday, September 20, 2012

Toyota Care: Caring for You and Your Car.

We at Toyota are committed to safety and dependability, and proper vehicle maintenance is important to both. That's why we include a complimentary worry-free maintenance plan [1] and roadside assistance with the purchase or lease of every new Toyota. For 2 years or 25,000 miles, whichever comes first, you and your new vehicle will be covered. It's complimentary peace of mind. Toyota Care. Caring for you and your car.

 

Tuesday, September 18, 2012

Toyota says Auris isn't the next Matrix

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A replacement for the Toyota Matrix is indeed long overdue, but according to Automotive News, a successor to the Japanese automaker's tall hatchback won't be found in the new 2013 Auris hatchback.

Hiroya Fujita, chief engineer of the Matrix and the Japanese-spec Corolla, says that Toyota has no plans to offer the Auris in the United States, citing that demand for hatchbacks in the U.S. is still too weak. (Or is it?) Automotive News reports that Fujita declined to comment on a replacement for the Matrix, which still rides on the old MC platform that has underpinned the last three generations of Corolla models.

A brand new Corolla is in the pipeline for the U.S., but with no certain future for the Matrix in sight, AN suggests that Toyota's larger five-door may simply die.

(Courtesy of Autoblog.com)

Monday, September 17, 2012

Monday Maintenance Tip: Don’t fill up if you see the tanker

If you happen to see a gasoline tanker filling the tanks at your local gas station, come back another day or go to a different station. As the station’s underground tanks are being filled, the turbulence can stir up sediment. Sediment in your gas can clog fuel filters and fuel injectors, causing poor performance and possibly necessitating repairs.

(Courtesy of Reader's Digest)

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Thursday, September 13, 2012

Wednesday, September 12, 2012

Monday, September 10, 2012

Get to know our Toyota Certified Used Cars!

Car shopping this week? Make sure to come in and check out our Toyota Certified Used Cars. Remember, the best new cars make the best used cars!

Follow the link to savings! http://bit.ly/P8HKi1

Used-cars-orlando

Thursday, September 6, 2012

Wednesday, September 5, 2012

We've got great deals on great cars!

We feel special and we want you to feel special, so take a peek at some of our September specials! http://bit.ly/RmBelJ

Ls_toyota

Tuesday, September 4, 2012

Toyota Announces 2012 Camry SE Sport Limited Edition Model

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TORRANCE, Calif., August  30, 2012- Toyota announces that the new 2012 Camry SE Sport Limited Edition four-cylinder model begins, and should arrive at Toyota dealers by Labor Day weekend.

This new Camry SE Sport edition combines a desirable equipment package with the proven Camry mid-size, four-cylinder sedan formula at a very accessible Manufacturer’s Suggested Retail Price of $25,995 (price does not include a Destination Preparation and Handling fee). The Camry SE Sport includes 18” alloy wheels with smoked finish, 8-way power seat, power sunroof, and Display Audio (6.1-inch touchscreen) with Navigation and Entune™.
The exterior colors offered for the Camry SE Sport include Barcelona Red, Attitude Black, and for the first time on this latest generation of Camry, Blizzard Pearl. This limited production model will offer a choice of black or black/ash interior. Production of the Barcelona Red and Attitude Black models began August 6. The Pearl White will be available for only three months from the start of production on September 12 to November 12. All Camry sedans are manufactured at Toyota’s Kentucky plant.

 

**Courtesy of Toyota USA Newsrooom

Thursday, August 30, 2012

Looking for a sleek car with an awesome navigation system and set of rims?

Looking for a sleek car with an awesome navigation system and set of rims? Look no further! The 2013 Camry SE V6 is the perfect car for you!

Wednesday, August 29, 2012

Tuesday, August 28, 2012

Toyota announces its presenting sponsorship of Morgan’s Wonderland and the new San Antonio Scorpions

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Toyota today announced its presenting sponsorship of Morgan’s Wonderland, the world’s first theme park specifically designed with special-needs individuals in mind and built for the enjoyment of everyone, as well as the new San Antonio Scorpions soccer and special-events stadium.  
As presenting sponsor of unique and colorful Morgan’s Wonderland in San Antonio, Toyota will provide major financial support for the 25-acre theme park, which is completely wheelchair-accessible. It features more than 25 elements and attractions including rides, playgrounds and gardens, and in its brief history, it already has attracted guests from all 50 states and more than 30 other countries.

Presenting sponsorship of Scorpions stadium will include naming the facility as Toyota Field. As a member of the North American Soccer League (NASL), which is one step removed from Major League Soccer, the Scorpions are the only team in professional sports to be organized for the expressed purpose of supporting a non-profit such as Morgan’s Wonderland that seeks to help those with special needs.

“Toyota is pleased to support Morgan’s Wonderland and the San Antonio Scorpions,” said Jack Hollis, Vice President of Marketing at Toyota Motor Sales, Inc.  “We are honored to be able to support the mission of Morgan’s Wonderland. In less than three short years, the park has made a difference in the lives of thousands of people with special needs and their families. And now the Scorpions bring both the excitement of pro soccer and a revenue stream for the park; this is a win-win situation for everybody. Toyota, our regional distributor Gulf States Toyota, and the San Antonio-area Toyota dealers are proud partners in sponsoring Morgan’s Wonderland and the Scorpions.”

At the announcement, the new “Morgan’s Wonderland presented by Toyota” signage was unveiled by 18-year-old Morgan Hartman, namesake of the park. This signage will be featured throughout the park and in promotional materials. Three Toyota mobility vehicles will also be displayed at Morgan’s Wonderland.
Toyota Field signage on the 8,000-seat stadium under construction on Thousand Oaks Drive near Morgan’s Wonderland was also unveiled during the announcement. Toyota support for the Scorpions will be visible in multiple communications initiatives for the team.  Capable of expansion in stages to 18,000 seats, the new stadium home of the Scorpions will be completed in time for the 2013 NASL soccer season and also will host community events and concerts.  

“As the regional player here in Texas for Toyota, Gulf States Toyota and our six San Antonio dealers will take the lead in the Scorpions-Toyota Field portion of the sponsorship,” said J.C. Fassino, Vice President of Community Relations for The Friedkin Group, parent company of Gulf States Toyota. “We are pleased to be able to support the Scorpions, their games and their mission of funding for Morgan’s Wonderland. It is a unique sports partnership.”

San Antonio philanthropist Gordon Hartman and his wife, Maggie, led the effort to create Morgan’s Wonderland so people of all ages with and without disabilities could come together in a safe, colorful, barrier-free park for fun and understanding. 

Morgan’s Wonderland opened in spring 2010 along with the South Texas Area Regional (STAR) Soccer Complex, which like the Scorpions, conveys net profits from the operation of 13 first-class, FIFA-sized playing fields to the theme park. Because anyone with a physical or cognitive special need is admitted free to Morgan’s Wonderland, Hartman sought other revenue streams to help the park meet its financial obligations as well as to expand programs and services for the special-needs community. In April 2012, the San Antonio Scorpions FC began play as the newest team in the NASL and started generating net profits for Morgan’s Wonderland. 

“We are deeply grateful to Toyota for the support pledged to Morgan’s Wonderland and the Scorpions,” said Hartman, CEO of The Gordon Hartman Family Foundation. “Toyota is a world-class company with a passion for excellence that extends to helping causes that truly make a difference in people’s lives. We’re just beginning to scratch the surface in helping those with special needs, but Toyota’s involvement, commitment and generosity will definitely help accelerate our efforts.”

Scorpions President Michael Hitchcock said Toyota Field will be “a first-class playing facility where exciting professional soccer will ultimately produce victories for individuals with physical and cognitive challenges. We’re proud to have Toyota’s name on the stadium because it will remind us to continually strive for outstanding performance. We look forward to a long and mutually beneficial relationship with Toyota.”

Courtesy of Toyota

Monday, August 27, 2012

When you purchase any 2012 Corolla, you will receive $2,000 off! http://bit.ly/OFGinb

Ready for a sizzling summer saving!? When you purchase any 2012 Corolla, you will receive $2,000 off! Stop by our dealership today to test drive spectacular vehicle! http://bit.ly/OFGinb

Thursday, August 23, 2012

Team Toyota Action Sports athletes use Entune to access a wide variety of personalized content and services

Team Toyota Action Sports athletes use Entune to find the perfect beach dock to pull some tricks into the water! Featuring a collection of popular mobile apps and data services, Entune allows you to access a wide variety of personalized content and services - all from the comfort of your Toyota.

Wednesday, August 22, 2012

Life is a vacation when you're driving the 2012 Toyota Avalon!

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This astonishing Avalon has 28 MPG highway and it's an ultra low emission vehicle. If you took an Avalon on a trip, where would you go?

Tuesday, August 21, 2012

Toyota's TABC Plant Celebrates 40 Years of Manufacturing in California

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Toyota Auto Body California, Inc., (TABC), Toyota’s first manufacturing investment in the U.S., today celebrated its 40th anniversary with team members, government and community officials, suppliers and executives.

TABC, originally known as Atlas Fabricators, contracted with Toyota in 1972 to produce truck beds for vehicles destined for the U.S. Two years later, Toyota purchased the operations and renamed it TABC, becoming the first manufacturing investment in the U.S. for Toyota.

Today, TABC employs 470 and its investment tops $270 million. It produces stamped and welded parts, steering columns and catalytic converters for a number of Toyota’s vehicle assembly plants in North America and Japan and tests, inspects and repackages end-of-life hybrid vehicle batteries.

“The spirit of family is what makes TABC unique,” said Atsushi Niimi, executive vice president and member of the board of Toyota Motor Corporation. “As our first manufacturing plant in the U.S., TABC’s rich history represents Toyota’s commitment to outstanding teamwork and continuous improvement.”

“TABC has played a vital role in Toyota’s formula for success in the U.S.,” said Mike Bafan, president of TABC. “And our mission was clear; to set the stage for Toyota’s growth by building the best products. And over these 40 years, we have proven ourselves as a world-class manufacturer with an outstanding workforce that’s dedicated to safety and quality.”

To commemorate its 40th anniversary as a member of the Long Beach community, TABC made donations to each of the following non-profit organizations:

Recipient of $35,000 gift through joint sponsorship with Toyota Motor Sales, U.S.A. and Toyota Financial Services:
o   California Conference for Equality and Justice (CCEJ)

Recipients of Toyota vehicles:
o   Children Today (Toyota Sienna)
o   United Friends of the Children (Toyota Sienna)

Recipients of $5,000 gift:
o   Academic Uprise
o   American Red Cross
o   Assistance League of Long Beach
o   Boys & Girls Club of Long Beach
o   Conservation Corps of Long Beach
o   Special Olympics of Southern California

Recipients of $5,000 Toyota scholarships gift:
o   California State University Long Beach
o   Long Beach City College

Courtesy of Toyota

Tuesday, August 14, 2012

Toyota Financial Services Announces Expansion of Its 'Making Life Easier' Scholarship Program to $1 Million

Toyota Financial Services (TFS) today announced the expansion of its Making Life Easierscholarship program to $1 million for 2013, which will provide scholarships to underserved students through Boys & Girls Clubs of America as well as other TFS non-profit partners including North High School, All Peoples Community Center, Community’s Child, 1736 Family Crisis Center, and Los Angeles Team Mentoring.

The announcement took place at a Community Day event held on the Toyota Financial Services main campus where more than 350 students and their families, Toyota associates and special guests gathered to celebrate the students’ academic achievement. 

Since 2007 Toyota Financial Services has provided scholarships to deserving students from local non-profit partners including students from the East Los Angeles Boys & Girls Clubs who have demonstrated academic achievement and served as role models by volunteering in their community.  As part of TFS’ national giving strategy, the Making Life Easier scholarships program allows economically disadvantaged youth to pursue their higher education goals by providing up to $20,000 for university, college, trade or vocational school tuition and fees. To date, TFS has provided $1.4 million in scholarships to nearly 400 local Boys & Girls Club students and more than $2.3 million in direct funding to the Boys & Girls Clubs of East Los Angeles and $6.4 million to Boys & Girls Clubs of America and other Clubs across the country to support after-school programs and family economic development programs. 

Earlier this year, Toyota partnered with Boys & Girls Clubs of America to announce the establishment of Diplomas to Degrees - or D2D, an intensive college readiness program funded by an initial $1.5 million grant from Toyota over three years to help provide tools, resources and support to Boys & Girls Club teens to better prepare them to move from high school to college graduates. This year, nine Boys & Girls Clubs piloting the D2D program participated in the Making Life Easier scholarship program and as a result TFS is awarding $85,000 in scholarships to D2D students from across the country. 

“Toyota Financial Services is building on six years of success and expanding our Making Life Easier scholarship program will enable us to reach thousands of kids on a national level,” said George Borst, President and CEO of Toyota Financial Services. “We are committed to helping improve the quality of life in the communities where we live and work, and through our partnerships with Boys & Girls Clubs of America and other non-profits we are able to engage with really inspirational and courageous students and become a part of their lives.”

Among the students honored at the Community Day event, local Boys & Girls Clubs of East LA student Ivonne Gonzalez who received a $20,000 scholarship shared her story how at a young age she overcame life challenges and financial difficulties, while managing to keep good grades and serve as positive role model within her community.  Also recognized was Brian Miller from San Antonio, Texas who was one of the Making Life Easier Scholars through the Diplomas to Degrees Program for 2012.

“We are so proud and thrilled to congratulate the students honored here today,” said Judith J. Pickens, Senior VP of Program & Youth Development Services, Boys & Girls Clubs of America.  “The hard work of these Club members and the support they receive through our programs and our ongoing partnership with Toyota helps to build stronger communities by creating hope and opportunity for underserved young people here and across the country.”

The Community Day event featured special guests from Boys & Girls Clubs of America including former L.A. Laker and retired NBA star, philanthropist, and Boys & Girls Club alum AC Green, who congratulated the students on their achievements.   

In addition, TFS associates held their annual “Back to School Drive” where they support deserving local youth by donating backpacks, school supplies, and other necessities to start the school year off right.  Associates “adopt” a student and help set them up for success this school year by purchasing school supplies and then assist stuffing the backpacks. This year’s annual Back to School Drive yielded more than 700 backpacks for underserved students.

Courtesy of Toyota
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Monday, August 13, 2012

Do you drive a lot at night? If so, follow these night time driving tips!

Use your lights courteously: When on the road, turn your headlights on one hour before sunset to make it easier for other drivers to see you in twilight, and keep your headlights on at least one hour after sunrise. In fog, use only your low beam headlights; high beams reduce your own ability to see and may temporarily blind other drivers. If your vehicle is equipped with fog lamps, use them with your low beams only when there is fog or inclement weather.

Avoid glare: Instead of looking at oncoming headlights, look toward the right side of the road and watch the white line marking the outside edge of the traffic lane. When headlights from vehicles following you reflect in your rearview mirror, use the "day-night" feature on the mirror (if equipped) or adjust your mirror to cut out as much of the light as possible.

Adjust your vehicle's interior lighting: If streetlights cause a lot of glare, dim your dashboard lights and use your sun visor. Avoid using any other light inside your vehicle.

Keep all windows and headlights clean: Dirty windows can increase glare, making it more difficult to see, while dirty headlights can reduce efficiency by as much as 90 percent. Be sure to clean the inside and outside of your windshield as well as your headlights.

Increase your following distance: Increasing your distance by four to five seconds can make it easier to spot potential problems on and along the roadway and give you more time to respond. In addition, proper lighting will enable you to react quicker and stop at a safe distance from the vehicle in front of you.

Use vehicle mirrors to your advantage: Exterior mirrors that are properly aligned not only reduce blind spots, they also reduce glare from vehicles behind you. The outside rearview mirrors should be adjusted so that the bodywork of the vehicle is just outside of the driver's view.

Courtesy of Motor Vehicle Lighting Council

Night_drive

Tuesday, August 7, 2012

Forty-One Innovative Environmental Projects Win Over $1 Million in Funding from Audubon and Toyota

Toyota and the National Audubon Society today awarded over $1 million in TogetherGreen Innovation Grants funding to 41 innovative environmental projects nationwide. This year’s winning projects involve more than 150 conservation, environmental justice and community organizations working collaboratively on habitat, water and energy conservation. Many of the projects focus on engaging audiences that have traditionally been underrepresented in the conservation movement, from landowners to religious communities to inner-city students.

“Groups that won Innovation Grants this year have ingenuity and creativity on full display. And that’s what it takes to tackle the environmental challenges we face today,” said Audubon President and CEO David Yarnold. “I’m proud to partner with these innovators in creative approaches to achieve healthier communities and big conservation results.”

Sample projects that will receive 2012 funding include: 
  • Habitat: In Connecticut, Audubon Connecticut and the Connecticut Student Conservation Association will create Audubon WildLife Guards, a Coastal Stewardship and Youth Conservation Training Program in Bridgeport, Conn. The program will provide green job training, mentoring and employment opportunities for high school students who will work to protect threatened beach nesting birds on Pleasure Beach, the largest intact barrier beach in the state. 
  • Water: In Kansas, Friends of the Kaw, Inc., along with the Prairie Band Potawatomi Nation, Topeka Audubon Society and Jayhawk Audubon Society will launch the “Save Soldier Creek” campaign to minimize stormwater runoff  in the rural Soldier Creek watershed – reducing pollution and improving water quality and bird habitat). 
  • Energy: In Arizona, Nina Mason Pulliam Rio Salado Audubon Center and Arizona Interfaith Power & Light will broaden its Footprints of Faith campaign to African American and Latino churches in Phoenix and Tucson promoting steps congregations can take to reduce their carbon footprints. 
  • Engaging diverse audiences in conservation: In North Carolina, Wild South and its partners North Carolina Audubon Society, High Country Audubon Society, National Forests of NC and the Western North Carolina Alliance will reach out to military servicemen and women and nearby Asheville residents to involve them in controlling non-native invasive plants, monitoring bird populations, and educating the public on environmental issues. The goal of the project is to preserve the wilderness character and rare species habitat of the Linville Gorge Wilderness, one of the most rugged and scenic areas in the East.

“Toyota and Audubon really share in the belief that environmental change starts at the grassroots level,” said Patricia Salas Pineda, group vice president of national philanthropy and the Toyota USA Foundation. “We’re so proud to support this year’s Innovation Grants, which embody TogetherGreen’s commitment to conservation, innovation and diversity.”

Courtesy of Toyota