Toyota Motor Corp. today unveiled its 2013 Camry race car for the Nascar Sprint Cup Series. The car’s rollout marks the end of a major redesign aimed at making the racer more recognizable and unique compared with Nascar competitors form Ford, Chevrolet and Dodge.
Nascar has been taking a number of approaches to making its races more exciting and its cars less generic. The cars that compete in the Spring Cup series had gotten to the point where only their headlight decals and other stick-on labels let spectators know what brand they represented.
“We’re thrilled to finally unveil our new 2013 Camry and we think NASCAR fans will really appreciate that our new on-track Camry looks like the one in their driveways,” said Ed Laukes, vice president of marketing communications and motorsports for Toyota Motor Sales. “Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalize the long-standing relationship between fans and manufacturers in NASCAR.”
The car maker’s Toyota Racing Development or TRD unit worked with Toyota’s Calty Design department to incorporate more of the street car’s design elements in the racing version. These include the front grille, rear bumper and character lines on the car’s flanks.
The new 2013 Toyota Camry will make its Sprint Cup debut at Daytona International Speedway’s ‘Speedweeks’ in February, leading up to the season-opening Daytona 500.
Earlier this year Ford showed its 2013 Fusion racer and Chrysler’s Dodge unit revealed the redesigned Charger it will race next year. Chevrolet has shown a camouflaged version of its coming SS racer."
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