Toyota is joining forces with the Wyland Foundation to help drive home the importance of protecting and preserving one of the nation’s most precious natural resources — water.
Throughout April, Toyota, which operates a large truck assembly plant in San Antonio, will conduct the National Mayor’s Challenge for Water Conservation. It will ask U.S. residents to sign an online pledge to conserve water and other vital resources.
Cities with the highest percentage of residents who make the commitment will have an opportunity to score hundreds of environmentally-friendly prizes — including a Toyota Prius, water-saving fixtures and gift certificates.
The Wyland Foundation, founded by the renowned marine artist Wyland, promotes the importance of healthy oceans and waterways. The foundation’s Clean Water Mobile Learning Experience, a traveling exhibition that demonstrates the ways water shapes human lives, will visit schools and community events across the U.S.
“Toyota recognizes that global sustainability depends on partnerships with organizations like the Wyland Foundation to help share information in innovative ways,” says Michael Rouse, Vice President of Diversity, Philanthropy and Community Affairs for Toyota Motor Sales U.S.A. “We hope both the national pledge and the interactive exhibits build awareness around the value of environmental stewardship and the impact individuals can make.”
The U.S. Environmental Protection Agency, National League of Cities and Lowe’s Home Improvement stores are also supporting the challenge, along with CH2M Hill’s WaterMatch and the Rain Bird Corp.
For more information, visit mypledge.com.
Courtesy of bizjournals.com
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